Steps in Use Case: Postpartum and Infant Care
Use Case Step: Promotion of mother and child care community incentive program


Sona, a government-accredited social health activist (ASHA), works in a rural Indian town and routinely visits patients at homes and hospitals in the area. She works with a mother and child tracking system (MCTS) to coordinate healthcare services for her clients. During her visit to a hospital, Sona meets Sowmya, who has delivered her first baby, and educates her about post-delivery care (eg breastfeeding, nutrition, immunization, personal hygiene), and the importance of using the support and facilities provided by the mother and child care programme.


The following are some generic transactions to facilitate this step:

  1. Untargeted and targeted client communications for promotion of services and incentives available in the mother and child care community program
  2. Community Health Worker (CHW) checks for updated educational materials to install on her mobile device for offline use before leaving the clinic for her weekly supervisor meeting


The following are contextual workflows where the generic transactions support:

  • Client communication for spreading awareness and encouraging enrolment in the community health programme
  • Client education for educating Sona on post-delivery care
  • Content management for the backend marketing staff of the community health programme to populate relevant educational and promotional content that Sona can use during field visits

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